Our vision · about ACG
Who we are.
Aurora Concierge Group is a private home and life management company based in San Diego. A named point of contact learns your house, holds the list, and follows things to completion: vendors met, deliveries taken, closets reset, trips packed.
Households run on the same thing every business runs on: someone who owns the schedule and answers for it. You get a weekly summary of what was done and what comes next.
Who we serve
Coastal homeowners
Del Mar to Rancho Santa Fe. Households with staff, trades, and standards to hold.
Two-career families
Where the calendar works but the week's hundred small tasks do not.
Second-home owners
Palm Springs and the coast, opened before you arrive and closed after you go.
Executives and founders
A personal assistant layer for the parts of life an EA cannot reach.
Realtors and managers
Move-ins, listing prep, and clients who need a steady hand after closing.
By referral and by request
The founder
Simplify your life with Aurora.
Bella's background is law firms, real estate agencies, and construction companies: businesses where nothing moves unless someone owns the schedule. She runs households the same way.
Bella Rochin, Founder


Where we work
The coast and
the desert.
San Diego, La Jolla, Del Mar, Solana Beach, Encinitas, Carlsbad, Rancho Santa Fe, Coronado. In the valley: Palm Springs, Palm Desert, Rancho Mirage, La Quinta, Indian Wells. Not on the list? Ask. We travel for standing clients.
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